Versace Jeans Couture - The FW20 campaign is a love letter to Genoa. The city's not only one of the birthplaces of jeans, it's also one of Italy's most off-the-beaten-track metropolises. #VersaceJeansCouture
![Milan, Italy. 21st Feb, 2020. Kendall Jenner at VERSACE FW20 Runway during Milan Fashion Week February 2020 - Milan, Italy 21/02/2020 | usage worldwide Credit: dpa/Alamy Live News Stock Photo - Alamy Milan, Italy. 21st Feb, 2020. Kendall Jenner at VERSACE FW20 Runway during Milan Fashion Week February 2020 - Milan, Italy 21/02/2020 | usage worldwide Credit: dpa/Alamy Live News Stock Photo - Alamy](https://c8.alamy.com/comp/2B0XMR7/milan-italy-21st-feb-2020-kendall-jenner-at-versace-fw20-runway-during-milan-fashion-week-february-2020-milan-italy-21022020-usage-worldwide-credit-dpaalamy-live-news-2B0XMR7.jpg)
Milan, Italy. 21st Feb, 2020. Kendall Jenner at VERSACE FW20 Runway during Milan Fashion Week February 2020 - Milan, Italy 21/02/2020 | usage worldwide Credit: dpa/Alamy Live News Stock Photo - Alamy
![Milan, Italy. 21st Feb, 2020. Bella Hadid at VERSACE FW20 Runway during Milan Fashion Week February 2020 - Milan, Italy 21/02/2020 | usage worldwide Credit: dpa/Alamy Live News Stock Photo - Alamy Milan, Italy. 21st Feb, 2020. Bella Hadid at VERSACE FW20 Runway during Milan Fashion Week February 2020 - Milan, Italy 21/02/2020 | usage worldwide Credit: dpa/Alamy Live News Stock Photo - Alamy](https://c8.alamy.com/comp/2B0XMPH/milan-italy-21st-feb-2020-bella-hadid-at-versace-fw20-runway-during-milan-fashion-week-february-2020-milan-italy-21022020-usage-worldwide-credit-dpaalamy-live-news-2B0XMPH.jpg)
Milan, Italy. 21st Feb, 2020. Bella Hadid at VERSACE FW20 Runway during Milan Fashion Week February 2020 - Milan, Italy 21/02/2020 | usage worldwide Credit: dpa/Alamy Live News Stock Photo - Alamy
![Milan, Italy. 21st Feb, 2020. Vittoria Ceretti at VERSACE FW20 Runway during Milan Fashion Week February 2020 - Milan, Italy 21/02/2020 | usage worldwide Credit: dpa/Alamy Live News Stock Photo - Alamy Milan, Italy. 21st Feb, 2020. Vittoria Ceretti at VERSACE FW20 Runway during Milan Fashion Week February 2020 - Milan, Italy 21/02/2020 | usage worldwide Credit: dpa/Alamy Live News Stock Photo - Alamy](https://c8.alamy.com/comp/2B0XKMA/milan-italy-21st-feb-2020-vittoria-ceretti-at-versace-fw20-runway-during-milan-fashion-week-february-2020-milan-italy-21022020-usage-worldwide-credit-dpaalamy-live-news-2B0XKMA.jpg)